TikTok abandons ecommerce expansion in Europe and US
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Chinese-owned social media platform’s foray into livestream shopping in the UK has struggled to gain traction

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TikTok abandons ecommerce expansion in Europe and US

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TikTok Shifts Focus Away from Ecommerce Expansion in Europe and the US
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TikTok is reportedly giving up on its live shopping plans in the US and Europe - The Verge
TikTok hits the brakes on live e-commerce expansion plans
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